The Holidays Just Got Brighter

Savage X Fenty made it clear to their Instagram followers that the holiday season had started. On November 1st The Savage X Fenty Instagram shared an image of Rihanna in Purple Lingerie with the caption “Ur holidays just got hella brighter #TistheSavage.” I think this post was an interesting way to start the holiday season because the lingerie isn’t traditional holiday season colors. This however is very on brand for Savage X Fenty because they have never been the company to take the traditional path.