This Black Friday Savage X Fenty made all merchandise 65% when you signed up for Xtra VIP. This is a great deal but they always have 50% off when you sign up for Xtra VIP so it wasn’t a big shift from the norm for them. They also dropped a special “‘Tis The Savage Holiday Print” for Black Friday. Considering that Savage X Fenty’s website is always 50% off I don’t think this would be enough to incentivize buying from them on Black Friday. I think they should have used Black Friday as reason to do something new. An example could be “When you purchase any item from Savage X Fenty Black Friday weekend receive an Xclusive sleep mask.” I just wish they had switched up their marketing for Black Friday.

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